Interview with Avinash Kaushik, digital marketing evangelist for Google

author Stephen Woessner   5 год. назад
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6 BEST Digital Marketing Tools to Grow Your Business Online

What tools should you be using on your website to market your business? Today Neil shares his six favorite digital marketing tools. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 1:30 The first digital marketing tool that you guys should use is Google Analytics. It tracks your visitor count if you have a lot of traffic. They'll sample the data unless you pay like a hundred or a hundred and fifty grand or whatever their price is per year. Google Analytics will show you how people are engaging throughout your site and what traffic sources are causing most conversions. Don't optimize for traffic. Optimize for traffic that causes conversions. 3:00 The second digital marketing tool I have for you is Ubersuggest. You're going to want to get rankings. You're going to want more search traffic. It's the most consistent traffic that you'll get. Yes. Social media traffic is easier and quicker to get. But Google's algorithm updates aren't as crazy as Facebook's. It won't be where one day you're getting 300,000 visitors from Facebook organic reach and the next day you're getting 10,000 visitors. Google's organic traffic is very, very consistent. So use Ubersuggest. 3:40 The third digital marketing tool I have for you is Google Search Console. We love doing this internally, where we take Google search console, we log in; we look at all the posts, how many impressions they get, how many clicks they get and the click-through rate. We look for the posts that get less than a five percent click-through rate. We look at all the keywords that were getting impressions from that post, and then we integrate those keywords into that blog post or that landing page, and we rewrite that content. 7:30 The fourth digital marketing tool is Crazyegg. Crazyegg shows me how people are engaging with my website. How far they're scrolling. Where they're clicking. It allows me to take that data and, within Crazyegg, you don't have to be a developer, you don't have to be a designer. You can adjust your page and run A/B tests to maximize your sales. Because it's not just about getting traffic, it's about converting those visitors into conversions. Another tool that I love using is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. 8:00 The fifth digital marketing tool is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. What it does is it puts a little browser notification when people come to your site and gets them to subscribe without being obtrusive, it does it all within the browser. 9:00 The last digital marketing tool that I'm going to give you guys that you guys should check out is HubSpot. HubSpot's a great tool to look at your overall marketing, your lead count. It integrates marketing with sales, and that's why I want to end with HubSpot. I love it. I use it, and sure some people may say "Hey, there are other tools that do this or that." HubSpot has a lot of free plans, and they have some startup plans, which is very entrepreneur friendly, and best of all is they keep adding more and more stuff for free, so why not? They're a huge billion dollar company that are trying to crush their competitors, so they're just releasing a lot of stuff for free. Hey, that's for your benefit. 10:00 All this data and these digital marketing tools, with no action, is useless. You're better off saving the money and not even paying or using any of them. So that's it. Thank you for watching this week's Q&A Thursday video. If you want your questions answered, leave a comment below. Let us know you want it answered on a Q&A Thursday video. Maybe we'll select it. Either way, if you leave a comment below, I'll answer it no matter what. Please, like, share, review, whatever it is. This video, The more people that know about it, the more people I can help, the happier I'm going to be. As you can see, I don't promote my services or anything from my content. I'm just looking to help people. So I would appreciate it if you can share the content.

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http://predictiveroilive.com/blog/avinash-kaushik/ Stephen Woessner, CEO of Predictive ROI interviews Avinash Kaushik, digital marketing evangelist for Google and co-founder of Market Motive.

During this insightful and entertaining video interview from Google headquarters in Mountain View, California, Avinash shares the practical and tactical steps any business owner can apply immediately to increase return on investment while developing deeper relationships with customers.

Stephen asked Avinash why business owners should care about their company's digital marketing versus delegating the responsibility and leadership to their marketing team or a vendor. Avinash told Stephen, "It's because if you care about it — and you understand it — then you will be rich. But if you just dump it on someone else's lap, then you will be poor. That should be incentive enough."

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