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David Edelman, Partner and Global Co-Leader of McKinsey Digital, Marketing & Sales The digital age is disrupting every area of business, including the way marketing engages and interacts with prospective clients and existing ones. Successfully adapting requires more than new strategies – it requires a complete restructuring of the marketing organization and its operations and processes.
https://marketcampus.com - Wondering what you can do to land a job in digital marketing? Brandon Hassler explains some tips of how to beef up your resume and standout among the other applicants. =============================== What Is Market Campus? =============================== Market Campus is a collection of digital marketing courses designed for startups. We cut through the fluff and get right to what actually works and how you can get quick growth to your company without having to spend a fortune. LEARN MORE: https://marketcampus.com/ =============================== Follow Market Campus =============================== • https://instagram.com/market.campus/ • https://twitter.com/marketcampus/ • https://facebook.com/marketcampus/ • https://plus.google.com/+marketcampus/
http://www.mbapodcaster.com/ MBA recruiting begins the minute you step foot on campus so you'll want to be prepared. The "Case Interview" is a common job interview method in many MBA careers where you're presented with a business problem and you have to provide a well thought out solution. MBA Podcaster host Vanessa Bronte, a current Pepperdine MBA student, brings special coverage of an Ernst & Young presentation on "How to Approach a Case Interview" held at the National Association of Women MBAs Conference. Learn the basics of what a case interview is, what skills are being assessed, and the different types of cases companies use. Find out what Ernst & Young looks for when hiring MBAs. About: MBA Podcaster is your online source for information, insight, and advice on the MBA admissions process. We deliver relevant information and advice through biweekly audio and video segments for those planning to apply for a Master in Business Administration. Topics include strategies for writing MBA essays, preparing for the MBA interview, GMAT prep, MBA careers, business school rankings, MBA courses, the online MBA, Executive MBA programs, MBA scholarships, post-MBA job opportunities and current market trends.
http://www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones. TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world's leading thinkers and doers are invited to give the talk of their lives in 18 minutes -- including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http://www.ted.com/index.php/talks/top10
http://predictiveroilive.com/blog/avinash-kaushik/ Stephen Woessner, CEO of Predictive ROI interviews Avinash Kaushik, digital marketing evangelist for Google and co-founder of Market Motive.
During this insightful and entertaining video interview from Google headquarters in Mountain View, California, Avinash shares the practical and tactical steps any business owner can apply immediately to increase return on investment while developing deeper relationships with customers.
Stephen asked Avinash why business owners should care about their company's digital marketing versus delegating the responsibility and leadership to their marketing team or a vendor. Avinash told Stephen, "It's because if you care about it — and you understand it — then you will be rich. But if you just dump it on someone else's lap, then you will be poor. That should be incentive enough."