How To Price Design Services & Make More Money

author The Futur   2 год. назад
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How to Start & Run a Design Business: Pricing & Estimating Creative Design Jobs

How to estimate a job based on time & materials. How to estimate a fixed bid and allow for profit margins. What do you need to know to start and run a design business? Want to run your design business like a boss? Top Ten Things To Consider When Starting / Running A Business. Successful Business Man & Designer Chris Do imparts experience wisdom and knowledge on the most important issues entrepreneurs face when starting and running a business. Frank Shi, a smart, young entrepreneur on the verge of starting a motion graphics business, asks Chris Do the following questions: 1:20 What are some common business mistakes entrepreneurs make in the creative business field? 8:09 How do you effectively communicate with business partners. How do you negotiate fair terms? How do you sell your company/service w/o much experience to show? 10:24 How do you write a mission statement: How do you communicate who you are and what you do in a sentence? 12:11 How do you budget for unexpected things that go wrong in a project: How do you put together a bid? 26:50 How to prevent your business from crashing & burning in the first year? Getting of the Runway. 29:23 Pros and Cons of running a brick and mortar operation vs. running a fluid, mostly remote team? 31:43 Team Building. How to do Management. How to create Company Culture, How to inspire the team? _________________________________________________ Listen to the Futur podcast on iTunes: https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit:https://www.thefutur.com/shop/ subscribe to the secret and private Master mind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Music on the show from Art-list.io http://goo.gl/22VpQi Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Jose Caballer: https://twitter.com/joseCaballer Chris Do: https://twitter.com/theChrisDo Aaron Szekely: https://twitter.com/AaronSzekely Credits: Executive Producer– Chris Do Hosts– Chris Do & Jose Caballer Director– Andrew Truong Cameraman– Aaron Szekely Producer– Aaron Szekely Editor– Aaron Szekely Musical Director– Adam Sanborne

I Wish I Knew This When I Started: Logo Design

Lessons learned from starting a design company. How to charge more for a logo design. Why do some designers feel guilty about charging for creative services? Why charge $50 for a logo? Why did you continue to charge so little? On this episode, Ben Burns joins us on the show as he recounts stories about getting started in design and charging clients $50 for a logo. He was happy and felt a sense of validation. Later on, he heard about other designers like Aaron Draplin charging $20k and thought "Wow! That's amazing. But there's no way I could charge that." Is this a problem you're facing? Then watch this episode. Find MrBenBurns here: https://www.instagram.com/mrbenburns/ https://www.youtube.com/c/mrbenburns Annotations: -- 2:40 First logos and competing to work at spec via O Desk 5:18 Q: Why didn't it occur to you to ask for more money? 8:47 Q: Have you ever run into a situation where clients ask you for more? 9:59 Value your time as more than a commodity, and don't give it away for free. 12:00 Lack of symmetry in logic 14:18 The Difference is confidence in the value that you provide 15:20 You can do the same work, but you have to position it differently to charge more. AIGA Pricing Guide + Ethics: http://www.aiga.org/aiga/content/tools-and-resources/design-business-and-ethics/ Media Drop: -- Aaron Draplin - Making it in the little leagues (TedxPortland) _ Listen to our podcast on iTunes: The Futur https://itunes.apple.com/us/podcast/the-futur/id1152604340?mt=2 Android Stitcher http://www.stitcher.com/podcast/aaron/the-futur HOW TO SUPPORT THE FUTUR: Purchase a Kit: http://theskool.co/collections/all or subscribe to the secret and private Master mind group on Facebook with exclusive videos not released anywhere else. Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _ Connect with us online: http://thefuturishere.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Jose Caballer: https://twitter.com/joseCaballer Aaron Szekely: https://twitter.com/AaronSzekely The PROCESS Credits: Executive Producer– Chris Do Hosts– Chris Do Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely Show Open– designed by William VanSkaik, animated by Bara Kwon Intro Theme Song– Adam Sanborne www.adamsanborne.com Annotations– Isaiah Nwukor

Logo Critique— How To Make Your Logo Better

👉Subscribe: https://goo.gl/F2AEbk Learn how to create timeless logos by watching Chris think through and resolve design problems live with his team. Logo design principles. You can check out Greg Lindy's work (master letterform designer) http://luxtypo.com Todays logo critique features four logos - Sharp by Tony Lopez http://www.lopezarts.com/ Scientist X by Arun Sharma -https://www.instagram.com/scientistx619/ 81 mass by Craig Wells - http://www.injozi.biz/ UC Chess by Phillip Kim - https://www.facebook.com/phillip.kim.98031?fref=ufi&rc=p -- 06:08 Sharp Knives - Logo Critique 08:00 Move away from doing illustrative logos, and move towards communicating a feeling 13:30 How to adjust Kerning pairs in Illustrator CC 16:36 By flipping the logo around, it becomes easier to identify spacing and kerning issues 25:35 Design a logo for clients that can work as they expand their business offerings 26:20 Q: What is a monogram? 38:15 Don't close yourself off possible ideas 39:38 Q: Is using a good typeface all you need? 56:00 Include mouse-type, trademarks, and registration symbols can make logos feel more official 1:02:46 A logo should be versatile and timeless, never needing to be changed again. 1:12:13 Scientist X Designs - Logo Critique 1:18:19 Your logomark should fit into a square for scalability 1:21:22 Are there any gridlines or things you are using to lineup elements? 1:22:05 Should the whitespace inside the symbol be even everywhere? 1:32:00 Talk about the benefits to your clients: talk more about what you can do for them. 1:32:24 81 Mass - Logo Critique 1:42:48 Make your designs work in black or white first 1:43:43 Phillip Kim - University of Canterbury Chess Club - Logo Critique 1:57:52 Outro & Key Takeaway — The Futur is a startup, and we need your support! Here’s how: See all of our products: https://goo.gl/J52GqA Donate to The Futur: https://goo.gl/GKhI2c LEARN & GROW Pro-Group Membership: https://goo.gl/1s62Gp Sales and Marketing Class: https://goo.gl/iF5xua Lettering I Class: https://goo.gl/lNHaqh CORE Strategy Kit:https://goo.gl/Uc3IKp Agency-In-A-Box Kit: https://goo.gl/lyEdjK Selling & Overcoming Objections: https://goo.gl/qS91x2 The Pitch Kit: https://goo.gl/MgZY6z The Perfect Proposal: https://goo.gl/XNF4ZH CORE UX Facilitation Kit: https://goo.gl/aAfeAL UX Masterclass: https://goo.gl/8yH8dP FUTUR GEAR The Futur Mug: https://goo.gl/FuCwuO Blind Sketch Book: https://goo.gl/hUYojY Snapshot Numbered Print: https://goo.gl/A2KHb0 Visit our website: https://goo.gl/a4ZtAk See all of our free resources: https://goo.gl/Rf6zdc — OUR AFFILIATE LINKS Skillshare: https://goo.gl/YCo2uT Amazon: https://goo.gl/K1bIhg Creative Market: https://goo.gl/g4jlTE Music from ArtList.io: http://goo.gl/22VpQi — Listen to the Futur podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe Sound Cloud https://soundcloud.com/thefuturishere — Connect with us online: 🔔 https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Logo Crits: https://www.facebook.com/groups/FuturFeedback/ — Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com — Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely Editor– Aaron Szekely Show Open– Roy Kang Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations & SEO – Isaiah Nwukor Typefaces: Futura, Din Futur theme song— Adam Sanborne

How To Get Design Clients: Sales and Lead Generation

How can you get more design clients? Is social media marketing effective for marketing design services? What should I post on social media? I don't know what to say. Part 2 of the Money Talk lecture. 0:20 How do better clients find you? Are you easy to find? 2:20 I don't have anything to say on Social Media. Any tips. 4:51 Give value. Stop selling on social media. 5:05 Market to the marketers that are marketing to you. 7:30 Micro content marketing. 13:00 Why designers need to participate in social media. 13:45 Be transparent 16:00 How to Sell my ideas to the client? 19:50 Debunking the expression "How to educate your client". 21:30 Ask Questions. Be Curious. 23:00 Building trust _________________________________________________ Listen to our podcast on iTunes: The Futur https://itunes.apple.com/us/podcast/the-futur/id1152604340?mt=2 HOW TO SUPPORT THE FUTUR: Purchase a Kit: http://theskool.co/collections/all or subscribe to the secret and private Master mind group on Facebook with exclusive videos not released anywhere else. Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _________________________________________________ Connect with us online: http://thefuturishere.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Jose Caballer: https://twitter.com/joseCaballer Aaron Szekely: https://twitter.com/AaronSzekely The PROCESS Credits: Executive Producer– Chris Do Hosts– Chris Do Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely Show Open– designed by William VanSkaik, animated by Bara Kwon, music by Adam Sanborne

Why Some Designers Are More Valuable Than Others

Why can some designers charge more than others? What makes them more valuable? Your value is determined by the quality of your questions. Low vs. High value questions. Asking why demands a deeper understanding. Become more valuable, build expertise by asking better questions. — 0:00 Thales: 624 – 546 BC: When he was asked, “What’s the most difficult thing in life?” His response was, “The most difficult thing in life Is to know yourself.” The easiest is to give advice.   0:16 At the top of Maslow’s Hierarchy of Needs is: Self-Actualization from creativity, meaning, and purpose. 0:55 What makes a creative person more valuable? It’s their ability to help others find their meaning and purpose. 1:41 How do you help somebody know themselves? Your value is determined by the quality of the questions that you ask.   1:50 The questions that you ask demonstrate your knowledge, experience, confidence, and therefore your expertise.   2:00 Low versus High Value Questions. Quantitative, fact-based questions: What does it look like? When is it due? Who is the target market? What is the budget? These questions make you an order-taker. You establish yourself here as “hands for creative work.”   2:50 Qualitative questions (the higher value questions): How did you come up with this idea? Describe how this looks in your mind. How will you judge if this is successful? *Open-ended questions that invite the client to participate with you. Those questions also change the dynamic that you have with your client. 3:54 The high-value questions get to purpose; they cause people to be more reflective: If someone asks you to do something, ask them…Why is this important? Why do you believe this to be true? Beyond money, why did you exist? *These questions bring you back to your roots.   5:16 Ask the questions that drive towards purpose. This will get you to find the cause of the symptoms. *We ask questions to surface deeper meaning. *Core: Purpose/meaning = Like an onion; we need to peel back the layers.   5:54 What happens if you do? What does that look like? DISCOVERY: a framework of questions designed to surface deeper meaning  “This company exists to...in order to…” = PURPOSE   6:27 Are you asking these types of questions? Are you getting these types of answers? What do you think this is worth, and what would you pay to find out your purpose? — This is the Futur of Education— Disrupting the design education paradigm.   Want more? Considering purchasing the full course for $49: https://academy.thefutur.com/p/winning-clients-over Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here: https://goo.gl/bRt5qd — Love the content? Become a sustaining member for $5/mo today. https://goo.gl/uKcJ3N Our BOOKLIST: https://goo.gl/onrdxr Kits & Proposals: https://goo.gl/mSjuWQ Visit our website: https://www.thefutur.com FREE resources: https://goo.gl/Qh6gHr Mandarin (Chinese) Subtitles on UiiUii https://uiiiuiii.com/?s=the+futur — OUR AFFILIATE LINKS Skillshare: https://goo.gl/YCo2uT Amazon: http://a.co/7abg3DD Creative Market: https://goo.gl/g4jlTE — Futur Podcast on iTunes: 🎙 https://itunes.apple.com/us/podcast/the-futur/id1209219220?mt=2 — Credits: Executive Producer– Chris Do Host– Chris Do Director– Erica Pead Cinematography– Aaron Szekely, Mark Contreras Editor– Mark Contreras Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Alexandru Vasile Burlui Typefaces: Futura, Din, Helvetica Neue Futur theme song— Adam Sanborne

Confused about how to price creative services? Are you charging hourly versus value based pricing? Is there a better way to determine what is fair to you and fair to the client? Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job.

👉Subscribe: https://goo.gl/F2AEbk

How much do you charge for designing a logo? Are you undercharging your creative work? Learn how to charge 10 times more for a logo. Pricing design services.

Part 3 of Money Talk workshop.

3:40 Why logos are worth more to some companies than others?
5:40 Price the client not the job
7:45 What does Blind charge to design a logo?
8:25 How do you quantify/justify the hours to a client?
9:45 Paula Scher's approach
11:40 Pricing role play
13:20 Most entrepreneurs value time. Symmetry of logic.
21:20 Clients don't choose the best option. They choose the least risky option.

_
Listen to our podcast on iTunes: The Futur
https://itunes.apple.com/us/podcast/the-futur/id1152604340?mt=2

HOW TO SUPPORT THE FUTUR:
Purchase a Kit: http://theskool.co/collections/all or
subscribe to the secret and private Master mind group on Facebook with exclusive videos not released anywhere else.

Use our Amazon Affiliate Link:
http://astore.amazon.com/chrisdo-20

Buy useful design tools from Creative Market:
https://creativemarket.com/?u=ChrisDo

Get your business cards printed at Moo:
http://www.moo.com/share/qn6x98

_
Connect with us online:
http://thefuturishere.com
https://www.facebook.com/theFuturisHere/
https://twitter.com/thefuturishere

Need brand strategy help?
Visit Blind LA’s WEBSITE: http://blind.com

Connect with Chris Do:
https://twitter.com/theChrisDo Twitter
https://www.facebook.com/BizOfDesign
https://www.instagram.com/thechrisdo

Jose Caballer: https://twitter.com/joseCaballer
Aaron Szekely: https://twitter.com/AaronSzekely

The PROCESS
Credits:
Executive Producer– Chris Do
Hosts– Chris Do
Director– Aaron Szekely
Cameraman– Aaron Szekely, Andrew Truong
Producer– Aaron Szekely
Editor– Aaron Szekely, Mark Contreras
Show Open– designed by William VanSkaik, animated by Bara Kwon

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