Academy on Air: Prepping for the Holidays: Automation & Bidding (10.11.18)

author Google Partners   2 мес. назад

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Kingdom Principles

3 Daagse Conferentie: KINGDOM IMPACT met Myles Munroe 6,7 & 8 Juni 2013 Borchland, Amsterdam

On Page SEO - 9 Actionable Techniques That Work

Today you're going to learn 9 of my favorite on-page SEO strategies. I probably don't need to tell you that on-page SEO has changed a lot over the last few years. Today, Google is VERY sophisticated about how they evaluate a page's content...which means that old school keyword optimization doesn't work as well as it used to. Fortunately, there are still a bunch of techniques that you can use to rank high in Google. I cover all 9 of them in this video. Our first factor is to use short URLs. Industry studies show that pages with short URLs may have a slight edge in Google's search results. You also want to include your keyword in your URLs. Next up, we have LSI keywords. These help Google understand the context of your page's content. You also want to publish long content on your blog. Why? Longer content tends to rank better in Google. Don't forget to optimize your title tag for CTR. In the video I show you two strategies that can help boost your click-through-rate. Also, add a few external links in each article. I reveal a study in this video that shows why external links are important. Don't forget about internal linking. This is also important. Our second-to-last tip is to optimize your page (and website) for sitespeed. This is one of the few ranking factors that Google has confirmed that they use. Finally, include multimedia in your content. I've found that this helps boost user engagement --something that search engines directly measure. SUBSCRIBE to get higher rankings and more traffic! Follow me on Twitter!

Academy on Air: Google Audience Solutions

Learn more: - - - Please note that Google AdWords is now Google Ads. Read our blog post to learn more. » Google product expert presenting on smart bidding.

Certification Refresher: AdWords Fundamentals

Prepare for the AdWords Fundamentals exam with this live refresher Hangout on Air, which will cover all topics needed to master the exam and get your certification. Make sure to attend live for the Q&A at the end.  In this Hangout on Air, you will learn about - Google’s Display and Search networks - How the Ad Rank formula works - Bidding strategies including cost per click (CPC), impression-based bidding (CPM), cost per acquisition (CPA) and flexible bidding - Budgeting and how much you actually pay when your ad appears - Campaign types and how to set up a campaign - Targeting your audience - Using AdWords extensions  Finally, we go over tools for measuring and optimizing campaign performance. --- This will be a live Hangout On Air with a Q&A. Ask your questions on the event page, or via the Q&A app to get them answered live.

How to Do a Presentation - 5 Steps to a Killer Opener

GET YOUR FREE 1 HOUR VIDEO TRAINING HERE! PS LAB MEMBERSHIP FOR JUST $1 FREE ADVANCED PRESENTATION SKILLS TRAINING If you want to know how to do a presentation you've come the right place. Watch public speaking and presentation skills expert Jason Teteak give a presentation modeling exact techniques for how to do an amazing presentation.

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This is the second in a series of four episodes designed to help you make the most of the upcoming holiday season. In this episode we’ll bring you through automation and bidding, and how you can use them to streamline your campaigns and maximize performance during the most important time of the retail year.

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