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What if every graphic designer, builder, craftsman, creator donated 4-5 hours of FREE time on a Friday to help the greater good? Aaron Draplin is onto something and he is changing the world, one logo, one friend at a time... #FREEFRIDAYS Born from the loins of the proud Midwest, Aaron grew up on a steady stream of Legos, StarWars, family trips, drawing, skateboarding and snowboarding. After making a name for himself as art director for Snowboarder magazine and Portland design firm Cinco, Aaron stepped out on his own in 2004 to start The Draplin Design Company. Since then, he has rolled up his sleeves for brands ranging from Burton Snowboards to President Obama. Aaron proudly calls Portland home. Event Recap - April 12, 2014 at the Keller Auditorium with 2900+ in attendance marked the 4th installment for TEDxPortland. Committed to ideas worth spreading in the Rose City and beyond, 55+ volunteers, worked year round to organize this one-day event featuring 14 speakers and 4 performances. This year's theme was PERFECT. With special thanks to the UNIVERSITY OF OREGON for presenting partnership, a world class stage design provided by HENRY V, an incredible legacy bound book provided by PREMIER PRESS and to the creative digital craft provided by INSTRUMENT. All of our "Perfect Partners" can be found here:http://www.tedxportland.com/?partners In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)
Portland's own Aaron Draplin delivers a rousing take on his own work as a designer, why he loves discovering the work of designers who went before, and of course, Gene Simmons.
Confused about how to price creative services? Are you charging hourly versus value based pricing? Is there a better way to determine what is fair to you and fair to the client? Watch this video and see how much money you are potentially leaving on the table by not pricing the client. Price the client and not the job. 👉Subscribe: https://goo.gl/F2AEbk How much do you charge for designing a logo? Are you undercharging your creative work? Learn how to charge 10 times more for a logo. Pricing design services. Part 3 of Money Talk workshop. 3:40 Why logos are worth more to some companies than others? 5:40 Price the client not the job 7:45 What does Blind charge to design a logo? 8:25 How do you quantify/justify the hours to a client? 9:45 Paula Scher's approach 11:40 Pricing role play 13:20 Most entrepreneurs value time. Symmetry of logic. 21:20 Clients don't choose the best option. They choose the least risky option. _ Listen to our podcast on iTunes: The Futur https://itunes.apple.com/us/podcast/the-futur/id1152604340?mt=2 HOW TO SUPPORT THE FUTUR: Purchase a Kit: http://theskool.co/collections/all or subscribe to the secret and private Master mind group on Facebook with exclusive videos not released anywhere else. Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _ Connect with us online: http://thefuturishere.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Jose Caballer: https://twitter.com/joseCaballer Aaron Szekely: https://twitter.com/AaronSzekely The PROCESS Credits: Executive Producer– Chris Do Hosts– Chris Do Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely, Mark Contreras Show Open– designed by William VanSkaik, animated by Bara Kwon
Want to get your work reviewed by Chris Do? Do one or both of the following: Like the Futur's Facebook page: https://www.facebook.com/theFuturisHere/ Sign up for email newsletter to get notifications of upcoming events, workshops and live critiques. https://www.thefutur.com Chris Do critiques design work that was submitted via Crowdcast. Facebook Live edition. He looks at portfolio landing pages, brand identity design, print design, motion graphics, and all of the intricacies therein. We're aware the audio is hot. Unfortunately, it's a live recording, so we can't adjust it after we start. We suggest lowering your volume and listening intently! Annotations -- 02:39 Q: What's the best way to market design outside my local region? 07:02 Overview - Nata Branding Critique 09:10 Overview - Calligraphy and Hand-lettering Collection Critique 12:25 Q: Splashboard - Branding Focus & Messaging Critique 17:14 Q: Portfolio Work Critique 26:20 Q: How to deal with feeling that your work is not good enough? + Critique Key Takeaways -- Prioritize content for visual impact first. Spend time showing your process and make professional sketches. Use Proper Meta Tags & Great Thumbnails. Great mockups sell design work. Typography Books: Stop Stealing Sheep & Find Out How Type Works: http://amzn.to/2lJSf15 Grid Systems: http://amzn.to/2lJVeqG _ Listen to our podcast on iTunes: The Futur https://itunes.apple.com/us/podcast/the-futur/id1152604340?mt=2 Android Stitcher: http://www.stitcher.com/podcast/aaron/the-futur Google Play: https://play.google.com/music/listen?u=0#/ps/Itg3hr5bs4a54w73o2toxcr4vhe HOW TO SUPPORT THE FUTUR: Purchase a Kit: http://theskool.co/collections/all or subscribe to the secret and private Mastermind group on FB with bi-weekly webinars & exclusive videos not released anywhere else. Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _ Connect with us online: http://thefutur.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Jose Caballer: https://twitter.com/joseCaballer Aaron Szekely: https://twitter.com/AaronSzekely The PROCESS Credits: Executive Producer– Chris Do Host– Chris Do Director– Aaron Szekely Cinematography– Aaron Szekely Editor– Aaron Szekely, Mark Contreras Show Open– Roy Kang Futur Theme Music – Adam Sanborne http://www.adamsanborne.com Annotations– Isaiah Nwukor SEO— Jacob Campbell http://www.aetoricdesign.com
This specific tutorial is a single movie from chapter one of the Doyald Young, Logotype Designer course presented by lynda.com author Doyald Young. Watch more at http://www.lynda.com/Documentaries-tutorials/doyaldyounglogotypedesigner/62371-2.html?utm_medium=viral&utm_source=youtube&utm_campaign=videoupload-lynda-62371-0101 The complete course has a total duration of 1 hours and 2 minutes. Doyald Young, Logotype Designer table of contents: Viewing Option 1: Full Movie Viewing Option 2: Chapter Selection Bonus Chapter
Most logos aren't designed in fifteen minutes, but most designers aren't Aaron Draplin. Aaron's a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of "blue collar" design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won't just live in PDFs.
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