Aaron Draplin Takes On a Logo Design Challenge

author LinkedIn Learning   4 год. назад
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Making it in the little leagues: Aaron Draplin at TEDxPortland

What if every graphic designer, builder, craftsman, creator donated 4-5 hours of FREE time on a Friday to help the greater good? Aaron Draplin is onto something and he is changing the world, one logo, one friend at a time... #FREEFRIDAYS Born from the loins of the proud Midwest, Aaron grew up on a steady stream of Legos, StarWars, family trips, drawing, skateboarding and snowboarding. After making a name for himself as art director for Snowboarder magazine and Portland design firm Cinco, Aaron stepped out on his own in 2004 to start The Draplin Design Company. Since then, he has rolled up his sleeves for brands ranging from Burton Snowboards to President Obama. Aaron proudly calls Portland home. Event Recap - April 12, 2014 at the Keller Auditorium with 2900+ in attendance marked the 4th installment for TEDxPortland. Committed to ideas worth spreading in the Rose City and beyond, 55+ volunteers, worked year round to organize this one-day event featuring 14 speakers and 4 performances. This year's theme was PERFECT. With special thanks to the UNIVERSITY OF OREGON for presenting partnership, a world class stage design provided by HENRY V, an incredible legacy bound book provided by PREMIER PRESS and to the creative digital craft provided by INSTRUMENT. All of our "Perfect Partners" can be found here:http://www.tedxportland.com/?partners In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

Becoming Leonardo: How Great Designers Think

How do great designers think? Imagine if you could crawl inside the minds of great designers to see what makes them tick: how they go about solving difficult problems, how they deal with adversity, and how they ultimately pull it all together to create successful design. What would you see? Author and designer William Lidwell discusses his research exploring the top 10 defining heuristics—the cognitive strategies used to make decisions and solve problems—employed by great architects, designers, engineers, and innovators that enable them to achieve breakthrough design. These heuristics turn out to be as counterintuitive as they are compelling, and contradict much of the prevailing wisdom of design thinking and user-centered design. By understanding, practicing, and ultimately mastering these heuristics, you will be on your way to becoming a modern-day Leonardo.

5 Reasons Why Your Logo SUCKS 💩

Have you ever wondered why your logo doesn't look that great? Here are some tips on how to make your logo design look better than you could ever imagine! *Sponsored By Freshbooks! Click here to get 1 month free! https://www.freshbooks.com/willpaterson Great Graphic Design Resources! https://creativemarket.com?u=Willberto Instagram: http://instagram.com/willpat Thanks for watching! Hope you enjoyed this video! If there's anything you would like me to cover in a Youtube Video, then let me know by commenting down below! If you like what I do, and you want to partner with me: Partner with me through Patreon : http://patreon.com/user?u=35829 Hire me: http://www.williampatersondesign.com If you would like me to design you a logo, poster or anything for your Youtube Channel or business, then I'm your man! I would love to work with you to make what you want a reality! Check out my website and portfolio for more information. Hire me: http://www.williampatersondesign.com

Craft of Design | Bigger Isn't Better

Aaron Draplin Owner/Operator Draplin Design Co.

16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)

How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/

Most logos aren't designed in fifteen minutes, but most designers aren't Aaron Draplin. Aaron's a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of "blue collar" design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won't just live in PDFs.

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