Aaron Draplin Takes On a Logo Design Challenge

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Making it in the little leagues: Aaron Draplin at TEDxPortland

What if every graphic designer, builder, craftsman, creator donated 4-5 hours of FREE time on a Friday to help the greater good? Aaron Draplin is onto something and he is changing the world, one logo, one friend at a time... #FREEFRIDAYS Born from the loins of the proud Midwest, Aaron grew up on a steady stream of Legos, StarWars, family trips, drawing, skateboarding and snowboarding. After making a name for himself as art director for Snowboarder magazine and Portland design firm Cinco, Aaron stepped out on his own in 2004 to start The Draplin Design Company. Since then, he has rolled up his sleeves for brands ranging from Burton Snowboards to President Obama. Aaron proudly calls Portland home. Event Recap - April 12, 2014 at the Keller Auditorium with 2900+ in attendance marked the 4th installment for TEDxPortland. Committed to ideas worth spreading in the Rose City and beyond, 55+ volunteers, worked year round to organize this one-day event featuring 14 speakers and 4 performances. This year's theme was PERFECT. With special thanks to the UNIVERSITY OF OREGON for presenting partnership, a world class stage design provided by HENRY V, an incredible legacy bound book provided by PREMIER PRESS and to the creative digital craft provided by INSTRUMENT. All of our "Perfect Partners" can be found here:http://www.tedxportland.com/?partners In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

I Wish I Knew This When I Started: Logo Design

Lessons learned from starting a design company. How to charge more for a logo design. Why do some designers feel guilty about charging for creative services? Why charge $50 for a logo? Why did you continue to charge so little? On this episode, Ben Burns joins us on the show as he recounts stories about getting started in design and charging clients $50 for a logo. He was happy and felt a sense of validation. Later on, he heard about other designers like Aaron Draplin charging $20k and thought "Wow! That's amazing. But there's no way I could charge that." Is this a problem you're facing? Then watch this episode. Find MrBenBurns here: https://www.instagram.com/mrbenburns/ https://www.youtube.com/c/mrbenburns Annotations: -- 2:40 First logos and competing to work at spec via O Desk 5:18 Q: Why didn't it occur to you to ask for more money? 8:47 Q: Have you ever run into a situation where clients ask you for more? 9:59 Value your time as more than a commodity, and don't give it away for free. 12:00 Lack of symmetry in logic 14:18 The Difference is confidence in the value that you provide 15:20 You can do the same work, but you have to position it differently to charge more. AIGA Pricing Guide + Ethics: http://www.aiga.org/aiga/content/tools-and-resources/design-business-and-ethics/ Media Drop: -- Aaron Draplin - Making it in the little leagues (TedxPortland) _ Listen to our podcast on iTunes: The Futur https://itunes.apple.com/us/podcast/the-futur/id1152604340?mt=2 Android Stitcher http://www.stitcher.com/podcast/aaron/the-futur HOW TO SUPPORT THE FUTUR: Purchase a Kit: http://theskool.co/collections/all or subscribe to the secret and private Master mind group on Facebook with exclusive videos not released anywhere else. Use our Amazon Affiliate Link: http://astore.amazon.com/chrisdo-20 Buy useful design tools from Creative Market: https://creativemarket.com/?u=ChrisDo Get your business cards printed at Moo: http://www.moo.com/share/qn6x98 _ Connect with us online: http://thefuturishere.com https://www.facebook.com/theFuturisHere/ https://twitter.com/thefuturishere Need brand strategy help? Visit Blind LA’s WEBSITE: http://blind.com Connect with Chris Do: https://twitter.com/theChrisDo Twitter https://www.facebook.com/BizOfDesign https://www.instagram.com/thechrisdo Jose Caballer: https://twitter.com/joseCaballer Aaron Szekely: https://twitter.com/AaronSzekely The PROCESS Credits: Executive Producer– Chris Do Hosts– Chris Do Director– Aaron Szekely Cameraman– Aaron Szekely, Andrew Truong Producer– Aaron Szekely Editor– Aaron Szekely Show Open– designed by William VanSkaik, animated by Bara Kwon Intro Theme Song– Adam Sanborne www.adamsanborne.com Annotations– Isaiah Nwukor

How to design a logo with golden Ratio | Adobe Illustrator Tutorial

How to design a logo with golden Ratio | Adobe Illustrator Tutorial. Many designers search for a good tutorial about golden ratio and how to use it in logo design, I was searching for it before and I found a hard time to find good resources but there is never the good explained video. So, today, I tried my best to explain how to use the golden ratio in logo design and how to make a logo using golden circles. I will make many other videos related to this topic and I will explain how to use the different golden ratio method, like the golden spiral. In this tutorial I will show you: How to make the golden rectangle. How to extract the golden circles from it. How to use the golden ratio to design a logo directly on illustrator. How to use the golden ratio to grid a sketch and make a perfect logo design. Source Files and Sketch: https://goo.gl/hYSqcV _____ Follow me: instagram: https://www.instagram.com/medach89/ Facebook: https://www.facebook.com/MedAchmed/ Dribbble: https://dribbble.com/mohamedachraf Twitter: https://twitter.com/MedAch1989 ______ For Business Inquiry, Email me: contact@mohamedachraf.com ______ You can check my Illustrator tutorial on : How To Design A Low Poly logo: https://youtu.be/z2XNyYngbNk How to design a logo with circular grid | Adobe Illustrator Tutorial: https://youtu.be/8NHXiq7RIf4 how to create a Negative Space Logo Design in Illustrator: https://youtu.be/1SjOXJ5tDX8 how to create a shield logo design: https://youtu.be/WkodpTBU2tE You can also check my Illustrator speed Art : Dragon Logo Design Process: https://youtu.be/B81iVinf2iA Green House | Gradient Logo Design: https://youtu.be/k0IpTE9DZq4 Flat Design Coffee Time: https://youtu.be/pUeynrTvH6c Flat design Inspired by Swerve®: https://youtu.be/w0mVkvRHeC4 How To Create A Cute Character Design in this link: https://youtu.be/ysb9_Bd9uJo How to Create A Character logo design in this link :https://youtu.be/ruXoS0lutHM Logo Design Process From Sketch To Vector: https://youtu.be/DYqeJq91waQ ______ Background birds sound: Dawn Chorus By Sean.Townsend From Freesound.org https://goo.gl/mPCoeJ licensed under CC BY 2.0 https://goo.gl/6ksKSF

Becoming Leonardo: How Great Designers Think

How do great designers think? Imagine if you could crawl inside the minds of great designers to see what makes them tick: how they go about solving difficult problems, how they deal with adversity, and how they ultimately pull it all together to create successful design. What would you see? Author and designer William Lidwell discusses his research exploring the top 10 defining heuristics—the cognitive strategies used to make decisions and solve problems—employed by great architects, designers, engineers, and innovators that enable them to achieve breakthrough design. These heuristics turn out to be as counterintuitive as they are compelling, and contradict much of the prevailing wisdom of design thinking and user-centered design. By understanding, practicing, and ultimately mastering these heuristics, you will be on your way to becoming a modern-day Leonardo.

16 FAMOUS LOGOS WITH A HIDDEN MEANING (That We Never Even Noticed)

How to design a successful logo? How to build a famous brand for your business? Some of the most well-known logos in the world were purposefully designed to indicate something much more than simple beauty. In fact, it seems that in some cases, every line, curve, and color has meaning behind it. Adidas, Apple, BMW, Coca-Cola, Toyota… We see these famous brands everywhere but never consider what their logos exactly mean. Curious to know the secret? Watch the 16 famous logos with a hidden meaning you've never noticed. Hyundai 0:33 The letter ’Н’ symbolizes two people – a client and a representative of the company – shaking hands. Adidas 0:52 The current logo is three stripes at an angle which together form a triangle. This symbolizes a mountain, which in turn represents the challenges that all sportsmen have to overcome day after day. Apple 1:21 Rob Janoff, the designer who came up with the world-famous Apple company logo, explained his idea in one of his interviews. He bought a bag of apples, placed them in a bowl, and spent time drawing them for a week, trying to break the image down into something simple. Vaio 1:58 The first two letters of the Vaio logo symbolize an analogue wave. The last two are similar to the numbers 1 and 0 — that is, symbols of a digital signal. Amazon 2:14 The orange arrow is similar to a smile because the company wants its customers to be satisfied. The arrow is also stretched between the letters ’A’ and ’Z’, in a hint that the company sells absolutely every product you can imagine. Baskin Robbins 2:40 The pink-colored parts of the "BR" section make up the number 31, which is how many ice cream flavors Baskin Robbins used to famously sell. Toyota 2:56 The logo represents a stylized image of a needle eye with a thread passing through it. This is a hint at the company’s past – they used to produce weaving machines. Continental 3:28 Continental, a famous car tire producer, has a logo in which the first two letters depict a car wheel. Formula 1 3:41 If you look carefully at the white space between the letter ’F’ and the red stripes, you can see the number 1. Pinterest 3:59 On Pinterest, people collect images they like from across the Internet and ’pin’ them to their online boards. That’s why the image of a pin is hidden in the letter P. Beats 4:17 Beats, an audio equipment producer based in the USA, uses a logo in which the letter ’B’ looks like headphones on a person’s head. Toblerone 4:32 The famous chocolate company based in Bern, Switzerland, has a silhouette of a bear in its logo. That's because Bern is sometimes called a city of bears. BMW 4:55 The logo is simply a part of the Bavarian flag, the area of Germany where the company originated. LG 5:18 The logo is a stylized image of a person’s face. According to the company, this represents its aspiration to have human relations with their customers. Evernote 5:34 The corner of the elephant’s ear is folded over in a similar way how people fold the corner of a page to make notes. Coca-Cola 5:57 In the space between the letters ’O’ and ’L’, you can see the Danish flag. It’s purely a coincidence. Nevertheless, Coca-Cola has used this as part of its marketing campaigns in the Scandinavian country. If you’ve enjoyed this video, hit that thumbs up button! Music: That Feeling by HookSounds (http://www.hooksounds.com) is licensed under a Creative Commons license (https://creativecommons.org/licenses/by/4.0/). Subscribe to Bright Side : https://goo.gl/rQTJZz ---------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/brightside/ Instagram: https://www.instagram.com/brightgram/ 5-Minute Crafts Youtube: https://www.goo.gl/8JVmuC ---------------------------------------------------------------------------------------- For more videos and articles visit: http://www.brightside.me/

Most logos aren't designed in fifteen minutes, but most designers aren't Aaron Draplin. Aaron's a Portland fixture by way of the Midwest, the owner of Draplin Design Co., and an advocate of "blue collar" design: design that works. Here he takes our logo design challenge, creating a dozen iterations of a logo for a fictional construction company. Not inspired? Just wait. Watch as he sketches, brings his ideas into Illustrator, and tests and tunes the different iterations. The logos Aaron creates prove design can elevate any company or brand. Along the way, he provides tips for freelancing, finding inspiration, and providing clients context for logos that won't just live in PDFs.

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